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Brand Philosophy
Valcena philosophie

VALCENA is a beauty care brand built on the firm conviction that it is possible to join science and pleasure with the goal of stimulating the natural mechanisms of protection, repair and cellular renewal to maintain the skin’s health and youth.


To carry out this mission, we rely on a team of professionals who have created this first line of  Natural Rose Absolute products to provide effective and well-tolerated daily care. At the same time, these products stimulate the sensual enjoyment of voluptuous scents and light, silky, fluid textures.

 

 

 
Technology of Rose Extract
 
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A Technology Based on Rose Extract


One liter of rose essence requires harvesting 3000 kg of hand-picked flowers.


This precious liquid is decanted, filtered and preserved after distillation. Natural rose petal components produce a high-quality plant oil that is used by the leading perfume and cosmetics brands because it contains over 300 molecular components, including some that cannot be created synthetically.

 
The Natural Rose Absolute Concept
 
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The NATURAL ROSE ABSOLUTE line offers you a complete range of specific daily beauty treatments that are a real treasure for your skin.

 

Now you can order products used in certified VALCENA beauty centers for your personal use. With their active formulas reinforced with the soothing, moisturizing and restorative qualities of ROSE ABSOLUTE OIL, these products bring you the benefits of fresh rose essence from flowers grown in the Hidden Valley of Roses.

 

 

 

 
Beauty Care