The Brand

Valcena Paris


Created in 2010, Valcena is a beauty care brand built on the firm conviction that it is possible to join science and pleasure with the goal of stimulating the natural mechanisms of protection, repair and cellular renewal to maintain the skin’s health and youth.
To carry out this mission, we rely on a team of professionals who have created this first line of Natural Rose Absolute products to provide effective and well tolerated daily care. At the same time, these products stimulate the sensual enjoyment of voluptuous scents and lights, silky, fluid textures.
To the quality of Valcena’s products, is associated the quality service that every woman find in Valcena’s beauty partners. Our brand takes the commitment to support personally its partners.

Brand Values

Innovation, Pleasure, Security, Professionalism and Guidance:

Valcena Paris is a cosmetic brand which first range is based on an original asset, the Rose Absolute Essence.The creamy texture, the delicate fragrance, the sensual and aphrodisiac virtues of Damascena Rose offer for each Valcena product care, pleasure and well-being. Valcena’s cares are designed by Beauticians for beauticians, the brand proposes a global offer to its partners including marketing and sales package.

Ethics & Products Charter

Valcena beauty care brand is developed from a precious and authentic active ingredient, the Damascena Rose Essence. Grown, harvested and dried in Balkan Valley, active and olfactory properties of Damascena Rose are delicately preserved.
Valcena bottle and jar containers, chosen for their refined aesthetics, are adapted for cosmetic use and protect each product which retains all its properties.
The product range “Natural Rose Absolute” are paraben free, with no harsh preservatives, and no added colouring.
The products have not been tested on animals.

Dynamic international development

With its original rose concept and high quality products VALCENA has developed valuable partnerships with distributors in different countries since 2012. VALCENA proposes to its partners strong and adapted support to its partners :
• Marketing support
• Promotional support
• Customization of marketing materials
• Internet referencing
• Product and Beauty Protocols Trainings

VALCENA continues its dynamic international development with the ambition to share its products, know how and beauty experience with the entire world.